A lab for ideas that help people
Think it.
Make it matter.
Turn a question into something you can explore: an interactive story, a useful tool, a small experiment. Start with who it helps and what could change.
A small demonstration. A real question. A useful next step.
Try it for yourself
Same idea. Three ways in.
The format should serve the question. Explore one fictional work session as a story, a presentation, or a hands-on experiment.
A story that unfolds
A mobile-friendly narrative. Set the scene, reveal the evidence, invite a decision.
Read the story ↗02A room to convince
A presentation with breathing room. A single thought per slide, and notes for the speaker.
Open the presentation ↗03A question to explore
Change an assumption. Watch the picture respond. Understand the tradeoff yourself.
Try the experiment ↗Our first material
Make room for
the next idea.
What if we spent less of a work session setting up, and more of it making?
100 minutes in total · Invented scenario
A teaching example, not measured performance. Move through the formats to see how framing changes the conversation.
Choose your next stop
A little time.
A different perspective.
Start small. Follow your curiosity. We’ll agree on the scope before taking on more.
See a possibility.
A quick demo of an idea becoming something you can interact with.
Request a five-minute demo ↗15minLook under the hood.
Walk through an AI working environment: the tools, the handoffs, and where you stay in control.
Request a walkthrough ↗45minWork the question.
Bring one challenge. Map the people, the friction, and a small experiment worth trying.
Request a deep dive ↗∞Insane mode.
A bigger idea? Let’s have a quick conversation about the possibilities before going deep.
Pitch the bigger idea ↗These are starting points, not promises of a finished product. Timing, scope, and any fees are agreed before a session.
San Francisco → wherever curiosity takes us
Limited stops.
Open possibilities.
38Limited takes its name from the San Francisco bus that got me across the city faster—and gave me time to observe the people along the way. That curiosity still drives the work.
The story behind the name →Prefer to think it through first?
Bring the question.
Find a first step.
Three prompts to give your idea some shape. Keep the brief for yourself, or bring it to a conversation.
Shape your idea →